#BLACKLIVESMATTER

http://hivesociety.com/2014/12/15/remember-names-black-women-victims/http://hivesociety.com/2014/12/15/remember-names-black-women-victims/

Black people all over the world have struggled to live life as simply black. Black people in particular has suffered a lot during the apartheid era where they were treated as nobodies, land was taken away from them, and they had no rights and weren’t given opportunities to establish themselves. Africa Americans have also endured so many challenges were by they were turned into slaves and also had no equal rights as white people. People like Nelson Mandela and Martin Luther King have fought for the civil rights of black people because they strongly believe in #BLACKLIVESMATTER

 “Until justice is blind to colour, until education is unaware of race, until opportunities are concerned with the colour of a men’s skin, emancipation will be a proclamation but not a fact” Lynodom B. Johnsons

STRATEGIC USE OF SOCIAL MEDIA 

https://repairshopcoach.com/marketing-your-auto-repair-shop-with-social-media/

Companies all over the world are transmitting most of their businesses through the usage of different social media platforms. Companies have realized that it is through social media that a wider target audience can be reached. There is a campaign in the United States under the hashtag #BLACKSLIVESMATTER that help empower black people all over the world through the usage of different social media platforms such as Facebook, Twitter, Websites, Blogs and YouTube.

HOW THE #BLACKLIVESMATTER CAMPAIGN MAKE USE OF SOCIAL MEDIA

-     -  The campaign uses Twitter, Facebook and Instagram to proclaim their message and get the word out there.

-     -  The supporters or followers of the campaign share stories of the challenges they face as black people in their everyday lives including unequal opportunities and discrimination.

-     -  The #Blacklivesmatter campaign have a blog were it posts current issues faced by black people and allows the public to raise their opinions on such issues and they can be limited.

-     -  There are different websites for the campaign that provides newsworthy information about the goals and visions of the campaign and what it aims to impacts on black people’s lives. http://hivesociety.com/2014/12/15/remember-names-black-women-victims/http://hivesociety.com/2014/12/15/remember-names-black-women-victims/

To celebrate #Blacklivesmatter, a superhero movie has been released on February. The Movie is called Black Panther and it is the first superhero movie that celebrates black people cultures mainly African cultures.

ttps://darkkhorsetravel.com/tag/black-panther/

ttps://darkkhorsetravel.com/tag/black-panther/

HOW DOES THE MOVIE BLACK PANTHER EMBRACE #BLACKLIVESMATTER

-      -   Black Panther confronts racism, colonialism and nationalism in so many unique ways.

-    -   It inspires and empowers women hood for all black females all over the world to believe in their strength and they can become whatever it is they want.

-     -  It educates viewers about challenges black peoples had faced back in the days.

-    -   It also celebrates black peoples’ cultures mainly African cultures, specifically South Africans and Nigerians.

  

https://darkkhorsetravel.com/tag/black-panther/

 PUBLIC RELATIONS OPPORTUNITIES 

Public relations involves getting to understand the needs and expectations of external stakeholders and also building authentic relationships with them. In order for a relationship to be built, the public relations practitioners needs to understand the kind of audience it is he/she is trying to reach by understanding their culture and the issues they may currently be facing,

PUBLIC RELATIONS OPPORTUNITIES #BLACKSLIVESMATTER

-     - Public Relations departments have the opportunity to make their target audience feel valued, mainly black people by trying to deliver the best services to them. This will make them feel appreciated.

-     - Organisation’s should hire black qualified practitioners and give them the same opportunities as the white practitioners.

-    -   When Public Relations Practitioners feel valued, they will work extra hard towards the  Organisation’s goals and this will benefit both the organization and practitioner

-   - Public relations practitioners should also support campaigns that try to uplift black communities, this will attract more audience hence the organization will have more customers.

PUBLIC RELATIONS CHALLENGES 

Public relations always strives to maintain a positive reputation for an organisation. The Public Relations department must always ensure that the image of the organisation is represented well to the public. If the public doesn’t view the organization as a good entity, the public relations department will have to take accountability.

CHALLENGES:

-      -  When Public Relations Practitioners support campaigns that uplift black people, customers from other races will feel unvalued and unappreciated.

-      -  This may lead to other customers of different races stop supporting the organization hence this will affect the profitability of the organization.

-     -  The reputation of the organization will be negatively affected hence the practitioners will have to deal with the blame from top management.